Not Boring
by Packy McCormick
Business strategy as storytelling, with a stubbornly optimistic streak.
Packy McCormick writes long, energetic essays on the strategy and narrative behind companies and technology trends, with an optimistic view of where things are heading.
Sample issue headlines
Illustrative- 01The case for building atoms again
- 02How small companies become platforms
- 03Energy abundance changes everything
How it reads in your digest
Not Boring
Example AI summaryThe case for building atoms again
Packy makes the case that the next decade belongs to companies building physical things again: energy, manufacturing and hardware. Cheaper tools and capital are making atoms more like bits.
Why it matters: A signal of where ambitious founders and investors may head next.
Read the full issueIf you like Not Boring
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